Amazon has launched its tool called "Build International Listings" for its own sellers to facilitate their international sales. This tool provides a lot of convenience such as increasing your sales with an easy listing of your product in the marketplace where different languages ​​are spoken. This listing has many advantages and disadvantages. In this article, we will talk about the pros and cons of BIL.


By using the Build International Listings tool, you can list the product you are currently selling in the target market place. For example, if the product you sell in the USA is also in active sales in the Canadian market, you can quickly bid if it has the same product code. In addition, you can easily list your products in a different country with automatic translation provided by Amazon. The prices in the market places are updated instantly according to the rate of the country where you enter. In this way, you can easily list your products in multiple marketplaces.


While automatic translation provides an advantage in listing quickly, it also carries many risks due to the possibility of wrong translation. When customers in different countries are faced with a wrong translation, it can cause a decrease in the sales of the product and damage the image of the brand. Even though translation has a lot of contributions nowadays, listing can sometimes cause problems. It is observed that manual intervention while listing the product is more effective in reaching people.

If we talk about automatic pricing, listing each country without making a separate pricing strategy can cause some problems in profitability.

While using the BIL tool, it provides you with many short-term advantages, but sometimes manual intervention may be required in terms of the sustainability of your product and your brand.

We can suggest that you calculate the short-term and long-term returns of the BIL tool and create a plan accordingly.

Author: İhsan Emsalsiz