Global marketing is more than selling an international product. Rather, it involves the entire process of planning, producing, placing and promoting a company's products in a worldwide market. Large businesses often have offices in foreign countries that they market; But with the expansion of the internet, even small companies can reach customers all over the world.
Because global marketing includes a variety of products and opportunities, it is impossible to define a single customer profile. A global company should be prepared to develop multiple profiles for each of the different regions it does business with. The USA's largest trading partners are Canada, Mexico, China and the European Union; but international trade never ends there.
Now, different factors such as different countries, cultures, lifestyles, geographical conditions are taken into consideration in all processes from the creation of the marketing mix to its implementation and marketing processes are prepared within this framework. For example, you can spend significant advertising expenses on Facebook in the USA. But in Japan, where Twitter is more popular than Facebook, you should focus on how you can use Twitter to connect with consumers. However, your marketing approach will change for every market where you open up messaging, creativity, public relations, advertising and channels.
Depending on the product, customers can be reached almost anywhere in the world. Global companies can rely on local distribution networks to do this; they can only establish their own networks as they grow in certain markets.
Two factors can attract a company to foreign markets; The first is that job opportunities in the domestic market have reached the saturation point and are insufficient, and the second is that there are large and attractive sales opportunities in foreign markets against the goods to be marketed. The gradual expansion of the world trade volume has also been a factor in companies thinking about marketing worldwide and adopting a global marketing approach. In short, the world has become more open to international interaction. Companies are also trying their luck in foreign markets in order to gain more profit.
While preparing the ground for your e-export future, it is important to consider these criteria while writing your business plan to ensure the sustainability of your methods and strategy.
Use and develop your network.
Ideally find companies or individuals who are starting and scaling a successful ecommerce business in the same industry. Then ask them for advice.
How did they get started?
Which marketing channels generated the biggest return on investment in the short term?
Did they use agency? If yes, which agency?
What technology did they use to track data?
Build an expert staff.
Quite simply, the breadth of knowledge and experience a skilled marketer can bring to your business cannot be underestimated. If you're getting started, take care of the more subtle parts of your business, such as branding, paid advertising, or website maintenance.
Be honest with yourself.
Without quality products, appropriate financing and a talented team, a path to success is unthinkable.
Set goals and objectives.
Make your goals clear and specific. The primary focus should be on creating realistic and achievable goals.
Create a mission statement and value proposition.
Your company needs to have a clear mission and value proposition.
What is the purpose of this company?
What does he do?
You (or company management) should be able to answer these basic questions.
Identify target customers and markets.
Get to know your target audience.
Make sure you know the following:
Analyze the situation.
"You can only know where you are going if you are aware of where you are."
Make a comprehensive assessment of the company's current status, competition and overall marketing plan. Understanding your current situation will lead to better decision making and ultimately good results.
Create a pricing strategy.
Make sure your pricing provides real value to your target audience. Therefore, do your research! Of course, there will be opportunities to improve your product during the sales period, but it will benefit you in the long run if you do the planning process and the necessary analysis in detail.
Set a distribution and delivery schedule.
In terms of customer satisfaction and sustainability, you should detail your shipping and delivery planning so that your cargo and distribution network can reach the end user in the shortest and safest time possible.